imagen-Marketing Technician

Program / Marketing Technician

Is taught in: CECyT 14


A leading career in the branch of Social and Administrative Sciences in the Non-Schooling Modality that forms graduates of Marketing Technicians capable and competitive in their field, to be successful professionals in the labor field.

This training is achieved with the support of trained teachers with an excellent academic level, applying current study plans and programs, which will allow graduates to develop attitudes and skills for the promotion and increase of sales of an organization through the use of specialized tools.

Candidate's Profile


  • Classes are given in Spanish.
  • In the areas of mathematics, Spanish, social sciences, natural sciences, and computer science.


  • Critical, logical and analytical thinking.


  • Willingness to incorporate information and communication technologies into their daily practice.
  • Research interest.

Graduate's profile

Generic Competences

  • Knows and values him/herself, approaches problems and challenges taking into account the objectives he/she is pursuing.
  • Listens, interprets, and delivers relevant messages in different contexts using appropriate media, codes, and tools.
  • Participates and collaborates effectively in diverse teams.

Disciplinary Competences

  • Assume ethical behavior through the exercise of their rights and obligations in different social scenarios.
  • Argues the repercussions of political, economic, and social processes and changes that have given rise to the current socioeconomic environment.
  • Proposes solutions to problems in their environment with a critical and reflective attitude, creating awareness of the importance of balance in the relationship between human beings and nature.
  • Argue their ideas regarding diverse historical-social phenomena using theoretical-methodological procedures.

Professional Competences

  • Supports the planning, implementation, and development of the marketing process to generate profits for investors.
  • Searches for market opportunities related to the product, price, distribution, promotion, and commercial relations; taking them as a basis in the definition of objectives to be met in the short, medium, and long term.
  • Obtains and analyzes information on national and international markets, governmental and other segmented markets.
  • Helping to plan the stages of distribution, marketing, and sale of products and/or services.
  • Planning of distribution, logistics, and sales circuits.

Academic Requirements

To enroll in the Middle Highschool with Technical Studies, Non-School and Mixed modalities, the requirements established in the call of the Instituto Politécnico Nacional must be complied with. Once the results are published, the applicant must complete the enrollment process as mentioned in the call.

Curriculum Map

Check the list of subjects, credits and total hours of the program in: