Bachelor’s Degree in Trade Relations


To train professionals capable of analysing, proposing, operating, controlling and directing all activities in the commercial area, with a comprehensive view of market trends, achieving the objectives of organizations with a broad social meaning.

Candidate’s Profile


  • High school knowledge.
  • Intermediate level of English language.
  • Knowledge in the administrative area.


  • Logical thinking.
  • Initiative in decision-making.
  • Analysis creativity.

    Attitudes and Values

  • Interest in the commercial field.
  • Willingness to express oneself clearly.
  • Interest in teamwork.

Graduate´s profile


  • Development of strategic marketing and sales plans.
  • Development of strategic plans of marketing communication.
  • Adequate management of information technologies.
  • English proficiency.
  • Effective communication in the stages of the marketing process.
  • Adequate management of computer programs as tools in professional practice.


  • Teamwork.
  • Commercial problem solving.
  • Oral, written and graphic communication.
  • Decision-making.
  • Leadership.
  • Directive.
  • Visionary.
  • Strategic thinker.


  • Competitive.
  • Empathic.
  • Assertive.
  • Negotiator.
  • Initiative.
  • Disposition.


  • Professional ethics.
  • Moral quality.
  • Responsibility.
  • Tolerance.
  • Respect.
  • Commitment.

Academic Requirements

Comply in a timely manner with each of the stages of the admission process highlighted in the call for entry to the university system at IPN and show documents such as:

  • High school Certificate.
  • Secondary School Certificate.
  • Unique Code of Population Registration (CURP).
  • Birth certificate.
  • Pass the entry examination.
  • 6 credential photographs.

Work Field

  • Marketing.
    • Commercialization
    • Commercial Communication.
    • Market Research.
    • Public relations.

Curriculum Map

Check the list of subjects, credits and total hours of the program on the website of each school.